FIRST DIRECT
Memo
To: All Staff
From: wasim Mohammed
CC: Georg Coakley
Date: 09/11/2009
Re: customer service
What is customer service?
Customer service is the service provided to customers before, during and after purchasing
And using goods and services. Good customer service give a lot of pure experience that employer is expecting but the customer service involves complaint and it’s bad for the company. And if the customer service is a perfectly organised, than it’s definitely gong to lead long term relationships. And bad customer service dos not meet its needs.

What is first defect’s mission’s statement?

Is it linked to delivering good customers service?
First direct mission statement is “pioneering amazing” it means that the customer service is mostly used to set the direction for there business. To give the best shots of the business first direct has to now what customers want and what they might be expecting in the future. They have been setting up monitor’s service standards to achieve the full attention of its customers.

What are the four main elements of good customer service at first direct?
To maintain these standards first direct identifies what customers expect from banks in terms
Of customer service provision. It then builds these customer expectations into the services it
Provides. For example, this involves:

• ensuring first direct colleagues are courteous and informed that they know about the Bank’s products and services
• dealing with any complaints promptly and fairly
• following up sales
• offering informed guidance on any products that are available.